Mike Monello is a vocal force in the world of transmedia storytelling. Prior to co-founding Campfire in New York, he was one of the co-creators of The Blair Witch Project, a film that changed the way marketers approached the Internet.
Mike was one of the keynote speakers at Power to the Pixel’s 2010 Cross-Media Forum, held in association with the 54th BFI London Film Festival. Here he simplifies the essence of transmedia storytelling by looking back at some inspiring and funny examples from the last century of experiential entertainment.
(from The Pixel Report)