The Greatest Movie Ever Sold Preview + Discussion

Director Morgan Spurlock, producer Pippa Cross, product placement agency director Darryl Collis and Volvo's head of public affairs Duncan Forrester take part in a panel discussion about product placement in films at BFI Southbank.

Spurlock discusses the challenges of walking the line between art and commerce in the film industry, and explains that his new film, The Greatest Movie Ever Sold, is 'rooted in the idea of creative corruption'. Cross shares a positive experience of collaborating with the brand Roxy on her film Chalet Girl. Collis describes the importance of finding natural, unobtrusive fits for brands when reading film scripts, while Forrester discusses the impact of Volvo featuring prominently in the Twilight film series.



 

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