Power To The Pixel: Jeff Gomez

Using examples from contemporary content creation and distribution companies, Jeff Gomaz looks at the value of transmedia storytelling, both now and in the future. Not only used for sales but for building relationships between creators and their audiences, it is an approach that continues to grow and be used by the biggest brands in the entertainment world. As readers and viewers become participants in an interactive culture, traditional storytelling techniques become insufficient to meet their expectations.



 

Elsewhere on BFI Live

People

Titles

  • Do the Right Thing
  • L'Atalante
  • Psycho
  • Separation