Power To The Pixel: Paddy Adams

As technology brings great changes to the way we live and interact with our environment, the biggest brands in the world are constantly looking for new ways to communicate with audiences. With the enormous increase in the amount of available information, the attention that advertisers can command is diminished like never before. However, as more and more devices bring online connectivity into our hands and homes, there are also great opportunities for the advertising world to mirror the advances of the storytelling community.


Elsewhere on BFI Live



  • Do the Right Thing
  • L'Atalante
  • Psycho
  • Separation