Following a successful six year collaboration, the BFI London Film Festival (LFF) and American Express today announce a continuation of their partnership, which will see American Express remain as Principal Sponsor and Preferred Payment Partner.
Over the last six years the LFF has gone from strength to strength and has seen a steady growth in audience numbers following the implementation of a new strategic and creative direction under Festival Director, Clare Stewart. Her innovative approach to programming has been coupled with an expanded footprint of venues across London.
In addition, support from American Express has helped to drive the reach of the Festival across the UK with the nationwide cinecast of Opening Night galas including the European premieres of Suffragette (2015), The Imitation Game (2014), Captain Phillips (2013) and Frankenweenie (2012). The company has also presented some of the LFF’s biggest and most significant gala screenings: Carol (2015), Foxcatcher (2014), Philomena (2013), the World Premiere of Rolling Stones documentary Crossfire Hurricane (2012), which was simulcast to cinemas across Europe, as well as the Oscar-winning film The King’s Speech (2010).
As cornerstone of the partnership, American Express Cardmembers have received a 48 hour priority booking period before tickets become available to the general public through the American Express Invites programme.
The partnership has previously been amplified through a variety of creative, cross-platform programmes including red carpet reportage, a PR and social media activation themed around film trivia, a photography-led campaign which paid homage to trailblazing women of film and an annual Evening Standard supplement featuring festival news and highlights.
BFI CEO, Amanda Nevill said:
“So much of what we do is made possible through great partnerships and I want to acknowledge and thank American Express for their continued support as the BFI London Film Festival’s long-standing Principal Sponsor.”
Clare Stewart, Festival Director said:
“American Express is as passionate about great film as we are and their support has enabled the BFI London Film Festival to be creative, ambitious and continue to grow. Whether it’s through their presentation of some of our headline films, or working with us to develop and expand our reach, they are true partners – committed to profiling British and international filmmakers and to delivering great experiences for audiences.”
Heather Laverne, Vice President of Partnerships, American Express said:
“We are delighted to continue as the Principal Sponsor of the BFI London Film Festival and look forward to building on the strong foundations laid over the last six years. We remain committed to celebrating home-grown talent and offering great cinematic experiences to audiences across the UK.”