The Dark Knight Rises nets £1m in advance IMAX bookings
With still two days to go before it opens on Friday 20 July, The Dark Knight Rises – The IMAX Experience has taken over £1 million in advance bookings at London’s BFI IMAX, the biggest cinema screen in Britain.
Tickets for the eagerly awaited final part of Christopher Nolan’s Batman trilogy went on sale at the IMAX five weeks ago, and have now exceeded 62,300 sales. This surpasses the previous advance sales record at the venue, held by James Cameron’s Avatar, which in December 2009 shifted 47,000 tickets, grossing £607,000.
Forty-three shows are now sold out, which includes two early bird screenings this weekend at 04.25 and 04.55.
The Dark Knight Rises has already smashed BFI IMAX records for highest first day sales (24,754 tickets grossing £409,838) and the highest first week sales (38,658 tickets, taking £634,013). These records were set earlier this summer by Ridley Scott’s Prometheus.
The previous entry in Nolan’s Batman series, The Dark Knight, was the first time that a major feature film was partially shot with IMAX cameras. But Nolan’s latest uses the technology more extensively, with over an hour of footage in the IMAX format.
“These figures prove that seeing The Dark Knight Rises in IMAX, to truly experience Christopher Nolan’s incredible vision for the film, is an unmissable event this summer,” says Dennis Laws, the cinema’s General and Technical Manager. “People are even flying in from abroad especially to see the film at BFI IMAX.”