Europe Since 1989

Czech Dream

A serious documentary about modern Euro-consumerism or a malicious practical joke?

A serious documentary about modern Euro-consumerism or a malicious situationist practical joke? Actually, it's both - described by its makers as a 'provocumentary', Czech Dream records what initially appears to be an ironically self-deprecating marketing campaign ('Don't come! Don't spend!') for a tantalising new hypermarket just outside Prague. Opening day dawns and 2,000 optimistic punters gather to witness their shopping dreams realised - or will they be cruelly dashed?

DirectorVit Klusak & Filip Remunda
CountryCzech Republic, UK
Year2004
Running time87min
Certificate12A

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BFI Southbank Programme