'I Don't Want It to Be in Any Way Wholesome - Obviously' (2000)

Film details

  • Country

    United Kingdom

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A four-part series about the magazine publisher Sally O'Sullivan, and the first fifteen months in the life of her newly formed company Cabal Communications. Follows the progress of her ambitious plans to launch twelve new magazine titles in their first year of business, starting with two contrasting titles: the lads' magazine: `Front', edited by Piers Hemu and `Real Homes' lifestyle magazine. The programme titles and themes are: `I don't want to be in any way wholesome - obviously' about the launch of `Front' and `Real Homes'; `May justice prevail' follows editor Piers Hemu's efforts to secure an interview with Reggie Kray as a means of increasing readership; `Up the proverbial without a paddle' the editor resorts to publicity stunts as lucrative advertising revenue fails to materialise; `Every launch is a battle' tells how, with two new titles already thriving in the competitive marketplace, Cabal Communications considers launching `Crime Weekly' aimed at women in the 25-40 age range.

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