An advertising magazine programme promoting products available at Co-operative Societies in the Yorkshire region. These include CWS Belmont dresses, CWS menswear, CWS Desbeau foundation garments, CWS Belmont lingerie, CWS shoes and CWS Salutus ladies gloves; many examples of the above are modelled and described. The benefits of easy payment schemes are explained in relation to expensive items such as the CWS Regal Pram. Home and garden items are also presented; these include deckchairs and a CWS Defiant portable radio. The presenters summarise the benefits of shopping at the Co-op as "quality, value, service and dividend".