Ice Cream Wars (1999)

Film details

  • Country

    United Kingdom

  • Year


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One of a six-part series in which infamous business battles are examined in detail using interviews with the key decision makers. American ice-cream makers Ben Cohen and Jerry Greenfield, founders of the Vermont-based firm Ben & Jerry, recall how the parent company of Haagen-Dazs, Pilsbury Doughboy reacted to their rival venture, and the instant brandname recognition their challenge brought them.

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