The Second Greatest Story Ever Told Not Directed by Cecil B. Demille (1978)

Film details

Synopsis

A comic view of the production and promotion of records, presented in a silent film style. Two drunken down-and-outs, referred to in the intertitles as 'our heroes', get jobs as producers for EMI records. After holding 'auditions' for attractive female assistants, they arrange to meet with an advertising agency called CDP. CDP is run from a park bench and the back seat of an American car. They are shown an agency showreel which features adverts for Elliotts broken drinking glasses. In the first advert, a woman is dining with a man but finds her martini glass unappealing. A second man approaches and offers her an Elliott glass, which she willingly accepts and drinks from. In the second advert, two gangsters eye one another suspiciously at a bar. When one pulls a flick-knife, the second tries to break a bottle on the bar. However, the bottle will not break and it seems they will not be able to fight until the barman offers the second gangster an Elliotts broken-bottle. The two heroes are not impressed by the showreel and after carrying out research, decide to promote an album of Nat King Cole's greatest hits. As they film the TV advert for the album, their comments are heard. The advert features Nat King Cole's songs playing over shots of a woman waiting at a train station for her boyfriend. She is sad when he does not arrive. As she passes through the car park, he presents her with flowers and they drive to the beach. The advert is then replayed in full and in colour. Although this release is a success and the heroes have many more, they are eventually supplanted from their jobs by their assistants and the heroes become lowly teaboys. Possibly intended for EMI staff entertainment.

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