Features Glaswegian entrepreneur Michelle Mone and her husband who developed the world's first cleavage-enhancing bra using liquid silicone gel: Ultimo. After early success and a multi-million pound annual turnover, competition from other lingerie companies forced a rethink. Mone decided to start a new range of lingerie. At the same time as UK sales were slipping, the company's bankers were beginning to make noises about pulling its overdraft. A major department store chain dramatically reduced its order leaving them with 15,000 unsold bras, which they decided to sell direct to customers via a promotion in the Scottish Sunday Mail. They were also hoping to launch their new range of lingerie in time for the Christmas rush, and set up their own website to sell their products online globally.