`Rannoch School, tucked away in the glorious Scottish countryside, is in trouble. It needs 130 pupils to break even, but has only 108. It also has an acting headmaster because the real one is in hospital having a triple bypass operation. Unless the public school can attract more parents willing to pay £16,000 a year for their child's education, it is doomed. All the school's hopes are pinned on the arrival of a new marketing director, who decides to promote the school to fans of Harry Potter's Hogwarts.' [BBCi webpage].
`Marketing courses, open weekends overseas publicity trips are among the measures taken as the staff of pupils of Rannoch attempt to save the remote Perthshire boarding school from closure.' [Radio Times].