Shoppers in the Wild (2002)

Film details

  • Featuring

    Rajan Datar

  • Country

    United Kingdom

  • Year

    2002

  • Type

    Television

Synopsis

Explores a new market research technique being employed by retailers, which involves teams of anthropologists staying in the homes of test consumers for weeks on end and minutely observing every detail of their lifestyles - rather like zoologists observing animals in the wild - in the hope of creating the perfect shopping experience. The programme follows the progress of one such study and asks if this is an unacceptable intrusion into people's personal lives.

Cast & Credits

Latest from the BFI

  • Latest from the BFI

    Latest news, features and opinion.

More information

Films, TV and people

  • Films, TV and people

    Film lists and highlights from BFI Player.

More information

Sight & Sound magazine

  • Sight & Sound magazine

    Reviews, interviews and features from the international film magazine.

More information

Back to the top