Step 1: Choose your video content strategy
Choose which strategy suits your audience and objective. This could be:
Thought leadership videos:
- allow your audience to think of you as an authority
- gives you credibility and makes your audience trust your expertise
- could include Q&As, industry trends or advisory/how-to videos
Social proof videos:
- focuses on what users of your products or services think about you
- could include user-generated videos, testimonials and interviews
Product/service video:
- presents the advantages and features of your product or service by showing your audience how it works and how they will benefit
Step 2: Plan your video
Plan before you start shooting – saving you time, money and stress. This could be:
- writing a script
- creating a shot list and storyboard
- assembling any crew or people who are appearing in the video
- preparing your equipment, locations and props
- creating a shooting schedule
Step 3: Shoot your video
Shoot your video, making sure your framing and composition is tidy. Some tips are:
- try not to cut off people’s arms or legs at the joints and place the subject you want your viewers to pay attention to using the rule of thirds
- turn on your gridlines on your smartphone
- avoid messy, confusing and noisy backgrounds
- natural light sources are your best friend, and if you don’t have extra lighting equipment, use the strongest light source possible
Step 4: Edit your video
- edit your video with your script and shot list in front of you
- don’t forget to add additional effects to make your video more engaging and ensure that the story makes sense
Step 5: Share your video
- where you share your video will be informed by your audience and strategy
- tailor your edits to each space, and make your video fit its characteristics and audience
- videos on Twitter gain more exposure when short and to the point, while a longer format may be useful elsewhere
Courses
Develop these essential skills with the BFI’s courses delivered in partnership with the Chartered Institute of Marketing.
For more information and to book, please visit the Chartered Institute of Marketing’s courses page.