An investigation into what two men are doing to try to change Oldham's reputation of being the oldest and dirtiest town in the North of England: the borough architect, who initiated a redevelopment plan, and the young man who opened Oldham's first boutique. It is introduced by Thomas Cartlidge, borough architect, who speaks of the old and derelict buildings in Oldham and the need to redevelop. A shop owner speaks of his success selling bright and cheerful clothes to young women. The effects of the environment on people's feelings and attitudes are considered, and how the old industrial town is being converted to a brighter environment, looking at houses, clothes and youth attitudes. The bright sixties developments are compared with "dreary" mill chimneys and back-to-backs.