The One Dollar Bargain (1991)

Film details

  • Country

    United Kingdom

  • Year

    1991

  • Type

    Television

Synopsis

In 1979, Peugeot bought Chrysler UK for one dollar. The programme analyses how the policies that turned the company around in the 1980s evolved, and examines whether they work in commercial practice. The policies led to the introduction of a company charter, which showed that Peugeot placed the emphasis on a liberal human resources policy rather than on new technology or complex management systems.

Cast & Credits

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