The pilot project will use National Lottery Funding to book cinema screens every month in independent cinemas across the UK. The same film will screen in all participating cinemas on the same day and date to create a regular national moment.
Audiences that are identified as having current low engagement with cinema will be prioritised and invited to attend through targeted marketing and promotion, and the screenings will be available free on a first come first served basis. It is intended that the screenings will be fully accessible to the widest possible audience.
The purpose of this new programme is to break down the barriers that have prevented more audiences from historically engaging with, and enjoying independent films in UK-wide independent cinemas; namely price, accessibility provision and threshold anxiety.
By removing as many of these barriers as possible, we hope to ensure the pilot activity is sincere to both our UK-wide and diversity and inclusion principles by welcoming a broader range of audiences that are representative of the UK population.
Applications for an award to run this programme are now closed.
More details about the programme will be announced in the coming weeks.
About the National Lottery
Since the very first National Lottery draw in 1994, public support – raised directly through National Lottery ticket sales – has funded more than 670,000 projects, raising more than £46 billion for good causes.
As a recipient, it is important to publicly acknowledge the source of this funding throughout the lifespan of the project. Effectively communicating that it is supported by BFI National Lottery funding ensures that those engaging with the work recognise the value and benefit of this unique Good Cause funding.
Therefore, if your application is successful, you will be responsible for prominently crediting BFI National Lottery funding and thanking National Lottery players.
As such, you are encouraged to ensure that elements of your project which have the potential to engage a broad public audience are capitalised on, in order to communicate this message. More details will be supplied once an award has been made.