Our National Lottery strategic framework

How it works

The strategic framework will form the basis of the BFI’s next 10-year National Lottery Strategy. It is made up of three key components. 

• Principles. These are priorities which cut across every area of National Lottery activity. Future funds and programmes are likely to address a limited number of objectives and outcomes, but all of them must demonstrate how they address each of the principles.
  
  Principles will help to ensure every penny of BFI National Lottery funding is working to tackle key concerns including Equity, Diversity & Inclusion, UK-wide delivery and Environmental Sustainability.
   
• Objectives. Objectives are the major aims for the strategy period. They set out a bold vision of where we would like to see the sector in 10 years’ time. They are based on feedback from the public and the sector, as well as analysis of available evidence. We will work to deliver them through National Lottery funding over the next 10 years. The objectives help to determine a more specific set of supporting outcomes that focus on results.
   
• Outcomes. Outcomes are the specific changes, benefits or other impacts that need to happen in order for the objectives to be achieved. As with the objectives, they have been set in line with feedback gathered from the public and the sector as well as analysis of available evidence.
  
  The outcomes help chart the breadth of work that must be done in order to deliver the objectives. They provide a solid starting point for structuring funds. It is expected that each fund will look to deliver against a limited number of outcomes.
  
  The outcomes are designed to be measurable, allowing the BFI to monitor and evaluate our progress in their delivery over the next 10-years.

Principle A

Equity, diversity & inclusion

Equity, diversity and inclusion are about empowering everyone to develop a meaningful relationship with screen culture, regardless of their background or circumstance. 

Representation in the UK screen sectors has long been unequal – from the stories told on screen, to the opportunities available to experience, create and work in the sector. 

By making these three factors a strategic principle, we can make sure that every penny of National Lottery funding works to redress this historic imbalance. Funding can help us move toward a world in which everyone has the chance to experience, create and make a living from screen culture. This includes people of all ages, religions or beliefs, ethnicities, genders, sexual orientations, working class backgrounds, as well as disabled people, those with a longstanding physical or mental condition, and those identifying as D/deaf or neurodiverse. Funding can help support parity of access to the screen sectors for underrepresented groups. In this respect, we will work in line with the disability community’s mantra, “Nothing About Us Without Us”:

• Focusing on equity recognises that different people have varying access requirements and face different barriers to engaging with the screen sector, and then supports them to overcome them. Funding programmes and projects will have to consider how they work to accommodate the full spectrum of people’s needs. This will help make sure that everyone can meaningfully encounter, create and work in film and the moving image.
• Focusing on diversity will make sure programmes work to engage people from the widest possible range of backgrounds.
• Focusing on inclusion will make sure that beneficiaries of funding have quality of experience. It will ensure that projects consider how they make people feel safe and supported, and that their voice is heard, regardless of their background, characteristics or access requirements.

Principle B

UK-wide

Everyone across the UK should be able to experience and create the widest range of screen culture. They should feel the benefits from the screen sector in terms of jobs and growth too. The stories we see on screen play an important role in shaping our identity and exploring the diversity of UK life across every nation and region. We will make sure that all funded activity provides opportunities to experience, create and work in film and the moving image across the UK. All funded activity will have to demonstrate how it supports these efforts. 

Every nation and region is different when it comes to the screen sector. Access to exhibition venues as well as the range of screen culture made available to audiences varies across the UK. People in urban and rural areas can face different barriers to access both in terms of physical venues and digital connectivity. Children and young people in each of the four nations have different levels of opportunity to engage with screen culture in the classroom.

Historically, film and television have been heavily concentrated in London and the South East. This means people in other parts of the UK feel less benefit from production activity in their local area, including through jobs and growth. The UK Government has recognised this imbalance of opportunity, working to redress it through its Levelling Up Agenda as we enter the strategy period.   

This varied landscape means National Lottery funding must play a different role in different parts of the country. People in the local area are often best placed to understand where it is needed most. Over the course of the strategy, we will look to grow the role of local decision-makers in shaping National Lottery funding in their area. We will work to increase their role in deciding how to deliver strategic outcomes over successive funding plans.

Principle C

Environmental Sustainability

The world faces a climate and ecological emergency, and the screen sectors have a huge role to play in addressing this. We must make changes across all areas of activity – from developing and producing new works, to exhibition, to collection and preservation. This will help reduce the environmental impact of the screen sector and support wider societal efforts to reduce carbon emissions and biodiversity loss. This includes the target of reaching net zero by 2050 that has been set by UK Government as we enter the strategy period

Screen culture can shift hearts and minds on environmental sustainability. It can communicate the importance of reducing humanity’s impact on the planet, and show how we can do so. Storytelling can play a powerful role in uniting people from all backgrounds around this common cause.

We will take the ecological impact of activity into all our funding decisions, and work with partners to improve it over the next 10 years. We will seek to support approaches that result in overall benefit to the environment, rather than merely seeking to reduce harm.

We also recognise the urgency of the task at hand. Over the next 10 years, we will use our funding plans to scale requirements around environmental sustainability.  We will also work with partners to develop effective support for awardees to engage with this strategic principle. This will draw on evolving best practice and will take into account  the different baselines from which parts of the sector are working.

This objective considers the value that people draw from screen culture as audience members and participants. This could be pure enjoyment and escapism, learning new things, or encountering different perspectives on the world. People might use it to socialise and come together with their local community for shared experiences, or to keep themselves company at home. The way people value screen culture varies widely.

National Lottery funding can help widen the range of screen culture available to people across the UK, both in venues and online. This includes work reflecting the diversity of the UK population, but also variety in genre, period and provenance. It includes other factors too, such as experimental works and those that take creative risks. Funding can help audiences connect with a rich range of titles, including through the work of diverse and inclusive programming teams. This includes contemporary and classic titles, both domestic and international; heritage and archive collections; video games, interactive and immersive; and works in emerging formats too.

This objective also considers the cultural lives of children and young people, both at home and in venues. Early encounters help children develop a lifelong relationship with film and the moving image.  They also help children cultivate screen literacy skills too. Such skills are essential in the digital age and play a vital role in developing the screen workforce of the future.

The BFI will need to work with a whole range of organisations to deliver this objective. This includes (but is not limited to) schools and education providers; cinemas; festivals; broadcaster; exhibitors; archives and other heritage organisations; those working in the community; local government; national and regional screen agencies; and strategic funded partners. As with every area of work, we will look to deliver for people right across the UK of all ages, religions or beliefs, ethnicities, genders, sexual orientations, working class backgrounds, as well as disabled people, those with a longstanding physical or mental condition and those identifying as D/deaf or neurodiverse.

1.1 Children and young people are empowered to develop their own relationships with a wider range of screen culture, including through education

It is easier than ever for many people to access screen culture – from film, television and streamers, to video games and user-generated content. National Lottery funding can help people to expand their horizons and enable them to develop a relationship with a wider range of work. It can also help them to access screen culture that they do not usually encounter. This might happen at home, in venues, or in formal learning environments like schools.

National Lottery funding can also play a particular role in helping children and young people to cultivate their personal relationship with screen culture. Funding can help them to develop their critical skills, and to discover what screen culture means to them. It can help them develop the digital skills they need to navigate work safely, giving them access to a greater range of titles to explore. It can also help give them a say on the kind of work on offer to them. Activity might focus on distinctive new work for children and young people that reflects life across the UK and around the world; classic cinema and games; niche or experimental pieces; heritage film and television; and far beyond.

National Lottery funding can also help enable excellent teaching using film and the moving image. It can support improved educational outcomes across different subjects. Screen literacy is going to become ever more important in our everyday lives too. But it is important to recognise that screen is integrated into the curriculum to different extents across the four nations of the UK. Funds and programmes will need to respond to this, responding to the needs of teachers and students everywhere.

This outcome works with outcomes 2.1 & 3.1 to provide holistic screen education, as well as helping to secure a pipeline of talent into the sector.

1.2 People across the UK can access a wider choice of film and the moving image including stories that reflect their lives

Everyone should have the chance to access the greatest possible choice of moving image storytelling. This includes classic and international cinema, new titles from emerging creatives, games and work that takes creative risks. National Lottery funding can enable people to experience a rich range of this work. This includes through the work of diverse and inclusive programming teams. It can also help them to develop a relationship with work which resonates with them personally. This includes in shared settings such as cinemas and festivals, or at home via digital platforms.

1.3 Funding helps to tackle social, economic, and geographic barriers for screen audiences in new and effective ways

People from different backgrounds across the UK face different barriers to accessing screen culture, both in physical locations and via digital platforms.  This might include a lack of accessible screenings in the local area, preclusive costs, or inconsistent availability of audio description and subtitling. National Lottery funding can help address these issues. It can also create more inclusive spaces and address historical perceptions of independent film and cinemas as middle-class spaces. We will also explore how funding can better access work at home and in venues, helping combat loneliness and social isolation.

We do not have capital funds to invest in developing physical spaces, but will look to support work in this area through our policy and advocacy. You can read more on our advocacy work in our Corporate Strategy.

1.4 More people can engage with heritage collections that better reflect the diversity of the UK

Funding can help organisations to care for existing heritage collections and make them available to the public. It can also help them collect and care for work being made today. This helps make sure future generations can benefit from work that reflects UK life in the present, as well as our most creatively distinct work.

National Lottery funding can also support organisations to make work available in a variety of ways.  It might be via exhibitions in venues or on digital platforms; for children and young people in both formal and informal settings; or by allowing creators of all ages to creatively reuse heritage pieces in new work that reimagines how they are encountered by the public. This work can support R&D into how new audiences connect with screen culture in brand new ways in the future.

Early opportunities to create can also ignite a passion for film and the moving image in people, inspiring them to develop their creativity and hone their skills. This can help nurture a pipeline of creative talent into the sector. As people progress, it is vital that they have the chance to practice, train, experiment and to take creative risks if they are to fulfil their potential as a next generation creator. This might be in film, TV, video games or emerging formats like VR or AR, through totally new works or creative reuse of heritage material.

National Lottery funding can help give people this opportunity. It can help them to refine their craft, discover new ways of doing things and build their profile. Funding can directly support people to create bold and distinctive independent work that challenges our understanding of screen culture. In doing so, it can also help them develop their skills to the point where they are able to work on major commercial projects too. In these ways, National Lottery funding can help secure the sector’s continued vibrancy and economic growth. It can help make sure the UK continues to develop innovative, world-class creatives and deliver value to the public.

We need to make sure our funds and programmes deliver maximum benefit to filmmakers as the market continues to evolve. In the first few years of the strategy we will work with industry to review how we structure our filmmaking funds to develop a ‘new deal’ for filmmakers. Given the acute pressures on our National Lottery funding, as well as the increasing challenges of securing financing for independent projects, we are assessing how to utilise every lever available to us, so our contribution to producer, writer and director fees, and overheads in budgets, can support longer term resilience within the industry as well as the highest number of individual projects.

The BFI will need to work in partnership with a range of people and organisations right across the UK to deliver on this objective. This includes (but is not limited to) those working as producers; developers; directors and writers; schools, education and training providers; talent development organisations; festivals; exhibitors; publishers; archives and other heritage organisations; local government; national and regional screen agencies; and strategic funded partners. As with every area of work, we will look to deliver for people right across the UK of all ages, religions or beliefs, ethnicities, genders, sexual orientations, working class backgrounds, as well as disabled people, those with a longstanding physical or mental condition and those identifying as D/deaf or neurodiverse.

2.1 More people understand how to express their creativity through stories on screen, including children and young people

Making new work and experimenting with the moving image can benefit people immensely. It can help them express themselves creatively and benefit their mental health and wellbeing. It can also help them develop valuable creative, communication and technical skills. At the same time, early opportunities to make work can help people think about potential careers in the sector.  National Lottery funding can help this happen both inside and outside the classroom.

National Lottery funding can play a particular role for children and young people in this area. Formal and informal learning settings both have a role to play in how children and young people build a relationship with screen culture.  Schools can help make sure children and young people from all backgrounds get the chance to experiment with screen storytelling in a structured and supportive fashion. Informal provision can help empower them to explore their passion in a more personal way too. National Lottery funding can help support both.

2.2 Creative talent is supported and nurtured, as they emerge and throughout their careers

National Lottery funding can support people across the UK at all stages of their creative practice. It can provide resources and opportunities for people training and taking their first steps into industry, through to helping them consolidate careers and building sustainable businesses. This includes people of all ages, all backgrounds, and in all parts of the UK. Funding can support people to hone their skills, create bold new risk-taking work and connect with peers and fellow creatives. This outcome encompasses the pipeline of interventions that can come into play on every step of the journey.

2.3 People are better enabled to innovate and experiment creatively

This outcome considers how funding can help people experiment and take bold creative risks. This helps challenge our perceptions of screen culture and acts as essential research and development. It also helps us discover new ways of delivering social, cultural and economic benefit to the public.

National Lottery funding can help people take these risks in a way the market often cannot, and we will continue to invest in such projects. This may be in terms of using new formats to tell stories or innovating with narrative and creative technique. It might involve supporting emerging and original creative teams that are as yet unable to secure commercial backing for their projects. It might involve collaborating with international partners, creatively reusing existing material, and much more besides. We will continue to use National Lottery funding to support UK screen culture to grow and evolve in a whole range of exciting new ways.

2.4 A wider range of stories on screen are told that otherwise would not be

As good cause funding, the National Lottery can invest in bold new work that would not be supported by the commercial market. It has a vital role to play in fostering distinctive storytelling here in the UK and offering audiences greater choice. It can also support our reputation as a global leader in storytelling, with a world-class talent base.

One of the ways in which National Lottery funding can complement the offer of the commercial market is in supporting work that explores the rich diversity of life at home and around the world.  Doing so can help make sure people from see themselves represented on screen, while also having the chance to connect with the stories of people from other backgrounds too. Funding can help both established and emerging filmmakers to tell these stories, offering support where the commercial market does not. In doing so, it can also help build the UK’s profile with audiences around the world in new ways, while attracting exciting creative talent to work here too.

Over the next 10 years, we will look to do support projects that do this and more. We understand the cultural, social and economic benefit of work that champions new and underrepresented perspectives and will continue to support it.

The UK screen sector has experienced unprecedented growth in recent years. It has generated major economic returns and created more jobs. It has also strengthened the UK’s reputation as a global hub for screen culture and content creation. The screen sector presents a huge opportunity for the UK, but it is crucial that we cultivate the workforce needed to meet its growing demand. This is particularly important for independent film and games. Increasing competition for crew is damaging the ability to build teams and create distinctive new UK work in these sectors. It is also essential that skills and training programmes recruit and develop people from the widest possible range of backgrounds, and from all parts of the UK.  This is critical if we are to maintain equity, creative vitality, and recruit as many people as we need.

In light of the significant challenges facing the sector, in 2021 the Department for Digital, Culture, Media and Sport (DCMS) called on the BFI to undertake a skills review, focusing on scripted film and high-end television physical production. This report captured the key skills challenges facing production, highlights existing approaches and initiatives that could be expanded or learned from, and sets out recommended actions to help inform a future strategy. This objective has been developed in reference to the BFI Skills Review.

Both the BFI Skills Review and many of those we consulted as part of the strategy development process identified that doing so in a sustainable fashion involves support for training and development throughout people’s careers. It is important to recruit people into entry-level roles, but it is also important to help them progress. We need to make sure people can advance into mid-level positions and upwards. We also need to help those returning to work in the sector after stints away. This helps them to build the experience and insight that is essential if the sector is to continue to operate.

The BFI Skills Review and strategy consultees also identified that employers should provide safe, inclusive and flexible workplaces. This helps support people to develop their careers. It also helps retain workers and allows them to put their expertise to use. This is particularly important in a sector which is highly freelance, intense and has irregular working hours.

Developing a supportive culture is important not only in order to deliver the number of workers required by the sector. It will also help redress national and regional imbalances and help make sure every area of the UK benefits from the sector’s continued success. Recruiting people from every background, at all ages, and in every part of the UK will also help make sure new screen works are diverse and of the highest quality. It will allow us to draw on the widest possible range of skills, experiences and perspectives.

The BFI Skills Review demonstrates that the sheer scale of demand for skilled crew means that the majority of skills and training work must be delivered by industry. However, our funding does have a role to play. It can help provide equal access to careers advice and guidance, skills and training, and career-long support. This is particularly true for people that face increased barriers to access given their location in the UK and/or their background.

There are some roles and skills that are essential to fostering a rich screen culture which cannot be supplied by the market. This includes in areas such as heritage skills, as well as independent distribution, exhibition and programming. National Lottery funding can play a role in these areas, helping ensure the sector has the workforce it needs to deliver public benefit and engage people across the UK with screen culture.

The BFI will need to work in close partnership with a whole range of people and organisations to deliver this objective. This includes (but is not limited to) those working in above- and below-the-line roles; schools, education and training providers; talent development organisations; festivals and exhibition partners; publishers; regional and national archives and other heritage organisations; those working in programming and distribution; local government; national and regional screen agencies; and strategic funded partners. As with every area of work, we will look to deliver for people right across the UK of all ages, religions or beliefs, ethnicities, genders, sexual orientations, working class backgrounds, as well as disabled people, those with a longstanding physical or mental condition and those identifying as D/deaf or neurodiverse.

3.1 Equitable and more visible routes into the sector for people of all ages

The BFI Skills Review and Next Up consultees both noted that we need people from the widest range of backgrounds possible working in the sector. This is vital if it is to prove creatively and commercially sustainable. We need to make sure people everywhere are aware of the sustainable career opportunities in the sector. They also need to be supported to pursue them.

Work in this area may include helping people access useful resources and information on education, skills and careers, careers advice in schools, and support for entry-level programmes. National Lottery funding can help offer this to people of all ages – from children in school to people in later stages of life looking for a career change.

3.2 People from under-represented groups across the UK can access the support they need to develop their careers and skills

It is widely acknowledged across film, video games and television that the workforce does not reflect the UK population. National Lottery funding can help tackle barriers to access for underrepresented groups. These might be social, cultural or economic. Funding can help people access jobs and progress their careers over time.

This outcome is not only focused on recruitment of new people into entry-level roles, but on supporting people to progress into mid-level roles and beyond. Funding can help people build up valuable experience and insight and develop sustainable careers. It can help them hone a whole range of skills, from technical and digital ones to those around business development and professional leadership. This is vital if the sector is to thrive.

In addition to our support for the wider sector, we will look to ensure all work created using National Lottery funding supports skills progression and training for those from underrepresented groups.

3.3 Workforce retention is improved by building inclusive, flexible and supportive workplaces

Both Next Up and the BFI Skills Review identified that providing people with proper support, security and flexibility is essential to maintaining a UK workforce. It is also essential to address underrepresentation in the sector. This is particularly important given the high proportion of freelance roles in the industry and its intense and irregular working hours.

Any work to develop a more inclusive and supportive culture must recognise that people’s access requirements vary. Screen sector roles can be physically demanding and time intensive, which can prove disproportionately challenging for some groups. It is important that steps are taken to support people with a wide variety of access needs to build inclusive and sustainable careers.

This outcome supports work to enable such a culture, to create a safe working environment, and to help people manage their work/life balance. Support for such a culture will be required on all productions in receipt of National Lottery funding. Our work to support this culture will not be limited to our work through National Lottery funding. It will also be a focus of our policy and advocacy work, working with major employers. More on this is set out in our Corporate Strategy (Screen Culture 2033).

3.4 Vital skills for the sector that cannot be delivered by the commercial market are developed

There are also essential skillsets that the commercial market is not currently set up to deliver. This includes areas such as independent programming and screen heritage, where a combination of cutting-edge digital skills and highly-specialist expertise in legacy formats is required. These skills are essential is we are to connect the UK public with its moving image heritage, but many are not delivered by any commercial provider. The number of people needed for these roles is limited, but without them, there would be a huge loss of public benefit. This includes to generations of audiences from heritage collections. A lack of support may also result in a future in which the works of today cannot be collected and are unavailable to the public. It is essential we develop the technical and digital skills to make sure this does not happen.

Recent years have seen radical change in the screen sectors. The rise of streamers has majorly impacted distribution and financing models for everything from film and TV to video games. Audience behaviours have continued to change, with increasing competition for their attention. The UK is also adapting to working in the international market as a nation newly independent of the European Union.  And this process of change is only set to continue.

Independents and cultural organisations often do not have access to the same resources, networks or data as commercial companies to navigate this ever-changing landscape and make informed business decisions. National Lottery funding can help redress this, and ensure that they can continue to deliver value to the public. We will use it to complement our policy and advocacy work in this area. More information on this is available in our Corporate Strategy (Screen Culture 2033).

The BFI will need work with a range of people and organisations to deliver this objective. This includes (but is not limited to) those working as producers, directors and writers; video games developers and publishers; schools, education and training providers; talent development organisations; festivals, distributors and exhibitors; archives and other heritage organisations; those working in programming; local government; national and regional screen agencies; strategic funded partners and trade bodies. As with every area of work, we will look to deliver for people right across the UK of all ages, religions or beliefs, ethnicities, genders, sexual orientations, working class backgrounds, as well as disabled people, those with a longstanding physical or mental condition and those identifying as D/deaf or neurodiverse.

4.1 Better support available for small and medium-sized enterprises and independents to develop their businesses

Support around business development can help to ensure the richest choice of screen culture going forward. It can also support job creation, screen sector development and investment in locations across the UK. National Lottery funding can help organisations to develop critical business and leadership skills and secure commercial investment. It can also help them access local and national networks and provide essential shared infrastructure (such as production services) in locations across the UK.

Organisations need different kinds of support at different stages in their life cycle.  Organisations in different parts of the UK also have access to differing business support offers, made available via devolved and local government and other providers. We will look at how National Lottery funding may help provide a range of support to different organisations, and how this complements other available services.

4.2 An increase in the international engagement and reach of the UK screen sector

The UK screen sector is a world leader within a highly competitive and changing global industry. International collaboration and exchange plays a key role in delivering world-class storytelling. It help creators meet new people to collaborate and experiment with. Working with these partners can help independent UK work reach new audiences around the world and create new revenue streams. It can also help UK audiences the richest range of storytelling from around the world. This might be online, at home or in cinemas and other venues.

National Lottery funding can help UK screen enterprises develop international networks  and foster cultural and commercial exchange. This includes at festivals and markets. In this way, funding can support cultural diversity at home and abroad. In the first instance, we will consider how National Lottery funding can complement the work of the UK Global Screen Fund, which is delivered through UK government grant-in-aid.

4.3 Evidence-based insight and analysis of the screen sector is readily available to all, supporting organisations and driving policymaking

National Lottery funding can help provide policymakers and screen enterprises with evidence-based insight on a range of key issues. This might be the nature of the screen sector, the value of screen culture, or the changing behaviour of audiences. Such insights can help them to make the best possible decisions on how to support a thriving UK moving image culture going forward.  This includes in policymaking, public and private investment and programming. Better informed decisions in all these fields will help deliver benefit to the public, from audiences to those who want to work in the sector.

4.4 Screen organisations have significantly reduced their carbon footprint

Organisations can only deliver real public benefit in the long term if their work does not come at the cost of damage to our environment. Projects and organisations can be supported to develop more environmentally sustainable practices and move toward net zero carbon emissions.

Organisations working at different scales and in different areas of the sector – from production, to distribution and exhibition, to skills or heritage work – require different infrastructure and resources in order to develop more sustainable practices. The availability of this support varies in different parts of the UK.

National Lottery funding can help the sector to become more environmentally sustainable. It can support research and development into sustainable practices, help to share learnings and best practice, and support organisations to amend their practices. Importantly, National Lottery funding can help make sure that any move to make the sector more environmentally sustainable does not come at the expense of inclusivity, making changes that disproportionately impact people with different access needs. We will support environmental sustainability through our policy and advocacy work too. More on this is set out in our Corporate Strategy (Screen Culture 2033).

It is essential that we remain focused on delivering public benefit through our National Lottery funding. Over the 10 years of the National Lottery Strategy, we will rigorously monitor delivery and the impact of our funding. This will help make sure it works as hard as possible for the public and the sector. Building on work as part of BFI2022, the BFI will adopt four principles to ensure robust monitoring and evaluation:

• All programmes will set Key Performance Indicators (KPIs) and deliverables. They will be subject to regular review of monitoring data based on these KPIs. These will be tracked on a quarterly basis, with an annual review of progress against deliverables. National Lottery-funded programmes will be interrogated against the principles, objectives and outcomes set out in this document. They will also be assessed against the BFI’s National Lottery policy and financial directions.
• Programme Evaluation Plans (PEPs) will detail the timing and scope of evaluation work. These will be set according to the needs of each programme. PEPs will be informed by the purpose and structure of the programme, KPIs, and relevant objectives and outcomes from the strategy. Each PEP will include a logic model detailing the intended inputs, activities, outputs, and impacts of the programme against which evaluations can be assessed.
• Programmes will primarily commission externally-conducted evaluation. This helps ensure the good governance of public funds. We will, however, allow some internal work can be conducted for ad hoc and short-term data needs. National Lottery-funded programmes will require beneficiaries to participate in evaluation activity as a condition of their funding. This will be coordinated by the BFI.
• The BFI will invest in a culture of evaluation. We will upskill staff across the organisation through training and ongoing support. This will help them learn how to effectively measure progress, and make sure funds and programmes are delivering the best possible returns. We will also support funded beneficiaries to engage with the process and findings for maximum impact.

Taking a systematic approach to measuring our progress will help keep us on track to deliver our objectives over the course of the strategy. It will help us make sure we are supporting film and moving image culture across the UK to the best of our ability.