Our ambitions

Diversifying our audience

By 2033, we will have transformed our relationship with the public, and be widely known as an open house for the discovery and enjoyment of film and the moving image.

Embracing a wider screen culture

By 2033, we will achieve wide appreciation of the cultural, social and economic value of the full breadth of screen storytelling, including video games.

Reframing the public’s relationship with the nation’s screen heritage

By 2033, we will have established the BFI National Archive as the most open moving image collection in the world.

Growing our digital platforms

By 2033, we will have radically reformed all BFI services by making them easy to use and widely available online, reaching more people and delivering more of our cultural programme digitally.

Developing long-term strategies for education and skills

By 2033, we will have reframed the educational value of screen culture with policymakers, educators and parents, and supported a skilled and sustainable workforce that reflects the UK population.

Growing the cultural and economic impact of the UK’s screen industries

By 2033, we will have driven growth and international success across the screen sector, and addressed market failures through our funding schemes, policy and evidence.