1. Talent development and progression: Support during the early careers of a range of ambitious filmmakers
Focusing on early career support while filmmakers are finding and refining their voices — mostly through supporting first, second & third features by writers and directors. Progression might mean gaining creative confidence, working on a larger canvas, or work that speaks to a wider audience or is likely to gain more attention in industry. It might also mean expansion of voice and horizons, a continued exploration of themes and ideas, or simply being given the opportunity to make a second film, which many filmmakers never get.
2. Impact: Support for films with a strong cultural or progressive impact
Projects that spark debate: conversation pieces, progressive ideas, or contentious agitations, as well as stories which address social, political or other culturally relevant themes. This could be a reflection on influential contemporary or historical figures and moments; providing important context, necessary adaptations of key texts, and strong, under-represented, expressions of identity.
3. Risk: Projects that take risks in form and content, where the more commercial sector cannot
Projects that take risks in content, form & platform — could be tangible (such as playing with form, language, and platform) or intangible (those which have no compelling, upfront commercial value). Projects which are unusual, experimental, vanguard, or pioneering.
4. Perspective: Projects that recognise the quality of difference in perspective, talent and recruitment
Lens, representation, agency and opportunity — projects that address under-representation in authorship and creative leadership and help us to widen the range of voices and audiences for film. The lens and the audience are as important as the subject matter, requiring us to have a conversation about intent, licence and agency.
5. UK-wide: An increase in the number of active projects and filmmakers outside London and the South East
A focus on increasing the creation of work outside London; reflecting author and place as opposed to productions which travel to shoot outside London.