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Audiences

Take a detailed look at film audiences.

Our research covers gender, age, ethnicity, social group and region, both for the UK audience as a whole and for particular popular titles.

Our latest published audience research, ‘Watching films in the UK: how often, how many and how?’, tracks audience engagement with film at the cinema, on streaming services and on broadcast TV channels covering before, during and after the pandemic.

The Wider World of FilmPDF6 MB
Watching films in the UK: How often, how many and how? Tracking audiences screen engagement (before and during the pandemic) (February 2023)PDF2 MB
Understanding the economic and cultural impact of cinema (December 2020)Microsoft Office - OOXML - Presentation6 MB
Watching films in the UK: How often, how many and how? Tracking audience screen engagement (before and during the pandemic) (May 2021)PDF4 MB
Opening our eyes: how film contributes to the culture of the UKPDF5 MB
Multi-platform UK cinema release for Catfish – a case studyPDF142 KB
Portrayal vs Betrayal: an investigation of diverse and mainstream UK film audiencesPDF4 MB
Another Year premiere satellite event case studyPDF333 KB
Subtitling versus dubbing case study: The Girl with the Dragon TattooPDF159 KB
A qualitative study of avid cinema-goersPDF916 KB
The impact of new digital leisure activitiesPDF343 KB
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