Alma Economics was commissioned through the BFI Research and Statistics Fund, awarding National Lottery funding, to undertake a review of existing codes of practice that guide the use of AI and its interplay with copyright and ethics, exploring aspects relevant to the UK screen sector, its stakeholders and their relationships with each other.
For this research, Alma Economics analysed existing codes of practice against an assessment framework. Emerging policy insights in international jurisdictions have also been synthesised to draw on examples of best practice or innovation beyond the UK.
The research aims to equip the screen sector with a robust and clear understanding of AI regulation and governance, so that it can effectively contribute to policy on these areas and formulate next steps relevant to the respective concerns of various sector stakeholders. It aims to achieve this through the following specific objectives:
- Improve awareness of governance and regulation of the use of AI within the screen sector, and its interplay with copyright and ethical considerations
- Build on the sector’s understanding of these codes of practice and how they impact sector outputs and relationships amongst relevant stakeholders
- Improve awareness of developments and policy thinking in other relevant jurisdictions around the regulation and governance of AI and its interaction with copyright and ethics
- Enable the sector to form a clear, well-evidenced position on next steps around the regulation and governance of AI and its use within the screen sector
This report was commissioned as part of the BFI’s Rapid Evidence Assessment and Data Reviews (READR). READR aims to deliver shorter, targeted reports underpinned by data and evidence to provide rapid, responsive insight for the UK screen sector. Alongside the BFI’s full scope of research data and market intelligence on the UK film industry and other screen sectors, READR reports will be used to shape policy and strategically guide the sector. This report is authored by Alma Economics, the BFI’s appointed research supplier for READR.