Power to the Pixel: Maureen McHugh - Digital Shift: Writing for Transmedia

How does one write a dynamic, immersive, interactive experience where the film is just one part (and a static one at that)?

Maureen McHugh is a Hugo award-winning short story writer and novelist, and a partner at L.A.-based No Mimes Media, one of the world leaders in designing transmedia entertainment experiences.

Speaking at Power to the Pixel’s 2010 Cross-Media Forum in London, Maureen explores whether ARGs, transmedia and digital media are more than simple promotional tools, how audiences expect to impact a story, and what that now means for writers.

(from The Pixel Report)



 

Elsewhere on BFI Live

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Titles

  • Do the Right Thing
  • L'Atalante
  • Psycho
  • Separation