Power to the Pixel: Lance Weiler - Building a Story World

Filmmaker, transmedia expert, digital guru, Lance Weiler thinks that this is an amazing time to be a storyteller. Radical shifts in authorship, a democratisation of the tools to create as well as rapid changes in audience consumption make it easier for writers to throw away the chains of writing for formats.

Speaking at Power to the Pixel’s 2010 Cross-Media Forum in London, Lance explains how he designs and builds story worlds to extend stories across more than one screen, maximise audience engagement and tap into new sources of funding.

(from The Pixel Report)



 

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