The 54th BFI London Film Festival features a notably strong selection of work by British directors, who have elected to premiere their work at the Festival. Here we speak to three such filmmakers at the Festival press lauch in September 2010. Julie Moggan discusses her documentary Guilty Pleasures, which takes a look at the culture of Mills and Boon novels, and how they inspire devotion from readers all over the world seeking their particular kind of vicarious thrill. Joanna Hogg explains the genesis of her much anticipated second feature, Archipelago, which explores the nature of family and its connections and structures. Finally writer/director Brian Welsh talks about In Our Name, his exploration of mental illness amongst returning military, and how it affects a British soldier and her family.